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Thursday, March 31, 2011

Remember this?


Maybe our best stunt ever - last year on the back of our wildly succesful post-sxsw essay, we invented a company for April Fools and said they were suing us for something that had transpired during the festival. We had actually just attempted to sue Rolling Stone and Camel (not kidding) so we had all these legit court documents lying around, so we doctored them up a bit to make it look like Thiller Energy was suing us, and ended up pranking thousands of people, got on the TV news, etc. You can see the fallout HERE. The website we made for Thriller is still right HERE. (we bought the domain for another 2 years so if anyone wants to start a company with us that sells energy powder you rub into your eyeballs, get in touch). The original post is HERE. The best part about it is that we set up a fake email account for the company (thrillpill@thrillerenergy.com) and actually got a few emails from people requesting cases of the drink for parties and events and stuff. Amazing. Anyways, happy March 31!